Brian R Flores

Creative Director + Senior Graphic Designer

About

With over 10 years of graphic design and art direction experience, I have been able to adapt to a variety of creative roles. From apparel graphic design to directing and shooting lifestyle and product photography campaigns, and even rendering 3D experiential spaces for branded activations, I am committed to growing and taking on all types of creative challenges.

Focused on collaboration and creative expression, I’m a huge advocate for quality design through the thoughtful exploration of ideas. I believe every concept should start with a “why” to establish a strong foundation that can build into a meaningful and consistent brand philosophy. With a full 360 understanding of the brand execution process, I’m well versed in the ideation, designing, and production phases and I also strive to create a transparent communication flow throughout each step of the process.

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Experience

FREELANCE DESIGNER @ BRIANRFLORES.COM

MARCH 2024 - PRESENT / CALABASAS, CALIFORNIA

  • Design apparel and branding assets for various clients, including Audrey Peters, Matador Energy, & Plant People.

CREATIVE DIRECTOR + Senior GRAPHIC DESIGNER @ FANJOY

JULY 2017 - MARCH 2024 / LOS ANGELES, CALIFORNIA

  • Manage a team of 7 talented apparel and technical designers to develop merchandise and apparel collections for a roster of 50+ content creators and emerging CPG brands.

  • Lead cross-functional collaboration between our in-house team and clients to ensure brand success and recognition from ideation to launch.

  • Logo and apparel design for clients like Jake Paul, David Dobrik, XPLR (Sam Golbach and Colby Brock), and KNJ (Kian Lawley and JC Caylen) who have grown YOY since 2017 and have reached over $10M+ in sales.

  • Partnered with UI/UX designers to oversee the rebranding and restructuring of the Fanjoy and client satellite websites, providing guidance and timely feedback throughout the process.

  • Partnered with technical designers and production managers to develop new and original garment styles, designed the brand identity, and managed the pre-production sample fittings for an internal apparel brand created by Fanjoy.

  • Developed and rendered the experiential activations for pop-up spaces (i.e. David Dobrik, Sam and Colby, Jeff Wittek & Jason Nash) and convention vendor booths (i.e. Vidcon) for Fanjoy and The TryGuys.

  • Directed and produced a one-off collaborative campaign video and designed the apparel collection for clients, XPLR (Sam Golbach and Colby Brock) and KNJ (Kian Lawley and JC Caylen), with a portion of the proceeds from their collections being donated to charities, The JED Foundation and The Midnight Mission.

  • Managed the product and lifestyle photography process by shooting and editing client product catalogs.

  • Developed internal brand guidelines to help guide the brand identity of the company.

GRAPHIC DESIGNER @ CREATIVE ARTISTS AGENCY

DECEMBER 2013 - APRIL 2017 / MARINA DEL REY, CALIFORNIA

  • Worked on a variety of promotional and experiential campaigns for clients like AT&T, WWE, Under Armour, Chase Sapphire, and PepsiCo.

  • Worked collaboratively with the CEO, Account Management Team, and Senior Designer to develop engaging experiential activations and in-person promotional events.

  • Designed flyers, banners, and digital advertising assets for various promotional campaigns.

  • Created 3D renderings for experiential activations.

  • Prepared client artwork for print, managed artwork catalogs, and properly categorized assets for timely delivery.

Education

ASSOCIATE OF ARTS - GRAPHIC DESIGN

FASHION INSTITUTE OF DESIGN AND MERCHANDISING

JANUARY 2012 - JUNE 2013 / DOWNTOWN LOS ANGELES, CALIFORNIA

  • Activities: MODE Magazine